I'm a software consultant. I also run a coworking space. When I go to a networking event, the conversation could go either direction — and who I am in that moment matters.

If someone's looking for a desk to rent, handing them my software consulting details isn't helpful. And if a potential dev client wants to check out my work, pointing them to the coworking space website is just confusing. I needed to be able to show up as the right version of myself depending on the situation — and that's exactly why I built multiple profiles into ContactHippo.

Each profile is its own complete identity. Different photo, different phone number, different address, different website. When I meet someone, I pull up the profile that fits the context and share from there. No awkward explanations, no wrong first impressions.

And each profile can have multiple web links — not just one. So if I want to include my consulting site, my LinkedIn, and a recent case study all in one profile, I can. ContactHippo also tracks link clicks, so over time I get a sense of what people are actually curious about after we meet. That's the kind of signal that helps you follow up with the right message.

If you're a solopreneur wearing more than one hat — and most of us are — multiple profiles aren't a nice-to-have. They're the whole point.